Welcome to The New Leader, a space where leadership and marketing meet real talk. Here, I go beyond the buzzwords to explore what it truly means to lead with purpose, foster connection, and create change.

From practical strategies to candid reflections on life, career, and fulfillment, this blog is for those who want to lead authentically and make a difference.

Carol Tiernan Carol Tiernan

More than a label

Job seekers are more than faceless applicants in a broken hiring system. This post exposes how companies reduce talented professionals to labels like "unemployed" or "not a fit"—and why it’s time to change the system, not the people. If hiring managers won’t see us, we will see each other.

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Carol Tiernan Carol Tiernan

Leadership Essentials: Empowerment

Leadership isn’t about titles—it’s about empowerment. True leaders uplift, inspire, and create opportunities for others to thrive. Whether you’re sharing ideas, mentoring, or fostering resilience, leadership is a daily practice of empowering those around you.

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Carol Tiernan Carol Tiernan

The danger of “gut instinct” hiring

Hiring based on gut instinct might feel efficient, but it often leads to biased decision-making, exclusionary hiring, and missed opportunities to bring in the best talent. When leaders prioritize familiarity, personality, or “culture fit” over structured hiring practices, they unintentionally limit diversity and innovation.

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Carol Tiernan Carol Tiernan

Owning my leadership

I thought I was a bold leader—until a leadership assessment told me otherwise. The biggest risk I needed to take wasn’t external, it was internal. I had to stop waiting for permission and start trusting myself. Here’s what I learned about confidence, leadership, and stepping fully into my role.

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Carol Tiernan Carol Tiernan

Leadership Essentials: Empathy

Empathy isn’t just a soft skill—it’s the heart of great leadership. By understanding and valuing your team members as individuals, you create a culture of trust, connection, and confidence where people thrive.

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Carol Tiernan Carol Tiernan

Leadership wake-up call

Leadership isn’t just about results—it’s about how you show up. My wake-up call came from an unexpected source: my 7-year-old. That moment forced me to confront how I handled stress, and ultimately, redefine what it means to lead with presence, empathy, and resilience.

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Carol Tiernan Carol Tiernan

Leadership Essentials: Trust

Trust isn’t a one-time achievement—it’s the foundation of leadership, built brick by brick through transparency, consistency, and action. Learn how to build, sustain, and repair trust to inspire belief, commitment, and extraordinary results.

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Carol Tiernan Carol Tiernan

Job search red flags

The modern job search isn’t just about finding the right role—it’s about figuring out if the role is even real. From AI recruiters to one-way video interviews and suspicious reapplications, today’s hiring process often feels more like a scam than a legitimate opportunity.

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Carol Tiernan Carol Tiernan

Start standing out

Most job seekers don’t know how to showcase what makes them unique. If your resume, LinkedIn, and interviews sound like everyone else’s, you’re blending in when you should be standing out. Learn how personal branding helps you get noticed—and grab my free interactive guide to make it easy.

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Carol Tiernan Carol Tiernan

My modern career

From wax machines to AI, my career has been a testament to innovation, resilience, and adaptability. Each revolution—from manual typesetting to the dot-com boom—has taught me that creativity and problem-solving are timeless skills, essential for leading in today’s era of transformation.

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Carol Tiernan Carol Tiernan

The master we serve

Hustle culture doesn’t just consume our time—it rewires how we think about it. Even moments of rest feel like risks, and dreams are sidelined by the fear of not having enough. It’s time to stop serving fear and start reclaiming a life measured by living, not just surviving.

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Carol Tiernan Carol Tiernan

Stop farming resumes

Resumes might tell you what someone has done, but they won’t reveal how they think or solve problems. To hire exceptional talent, you need to go beyond resume farming and rethink how you recruit.

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Carol Tiernan Carol Tiernan

Fabricate, Fluff, Fudge, or Freak Out

Filling out job applications shouldn’t feel like an interrogation, but when those age-revealing questions pop up, panic sets in. Enter: Fabricate, Fluff, Fudge, or Freak Out—the job seeker’s survival instincts in action.

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Carol Tiernan Carol Tiernan

Leadership Essentials: Severance

Severance isn’t just a financial decision—it’s a moral imperative. In times of change, how a company handles layoffs speaks volumes about its values and respect for employees.

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Carol Tiernan Carol Tiernan

Take back control of your job search

Feeling stuck in your job search? Learn how to use the Job Seekers Bill of Rights and Employer Pledge of Honesty and Transparency to evaluate employers, identify red and green flags, and take back control of the hiring process.

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Carol Tiernan Carol Tiernan

Employer Pledge of Honesty

The hiring process is broken—fake jobs, ghosting, and endless hoops are eroding trust and dehumanizing candidates. The Employer Pledge of Honesty and Transparency offers a bold commitment to rebuild trust and restore fairness in hiring.

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Carol Tiernan Carol Tiernan

Job Seekers' Bill of Rights

The Job Seekers' Bill of Rights is a rallying cry for fairness, respect, and transparency in the hiring process. Built on shared experiences and frustrations, this manifesto outlines ten essential rights every job seeker deserves.

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Carol Tiernan Carol Tiernan

Ghost jobs: The final insult

Ghost jobs aren’t just frustrating—they’re unethical. These listings waste job seekers’ time, energy, and hope to serve corporate goals. It’s time to call out this broken system and demand change.

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Carol Tiernan Carol Tiernan

Why you’re not getting interviews

Job hunting today isn’t just about beating ATS—it’s about meeting impossible expectations. From ghost jobs to unicorn candidates, the system feels stacked against you. But you can still win. Here’s what’s really holding you back and how to break through.

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Carol Tiernan Carol Tiernan

The experience paradox

At some point, many of us start questioning whether our experience is still an asset—or if it’s quietly seen as a liability. But here’s the truth: our experience isn’t a weakness; it’s a game-changing advantage.

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