Welcome to The New Leader, a space where leadership and marketing meet real talk. Here, I go beyond the buzzwords to explore what it truly means to lead with purpose, foster connection, and create change.
From practical strategies to candid reflections on life, career, and fulfillment, this blog is for those who want to lead authentically and make a difference.
More than a label
Job seekers are more than faceless applicants in a broken hiring system. This post exposes how companies reduce talented professionals to labels like "unemployed" or "not a fit"—and why it’s time to change the system, not the people. If hiring managers won’t see us, we will see each other.
Leadership Essentials: Empowerment
Leadership isn’t about titles—it’s about empowerment. True leaders uplift, inspire, and create opportunities for others to thrive. Whether you’re sharing ideas, mentoring, or fostering resilience, leadership is a daily practice of empowering those around you.
The danger of “gut instinct” hiring
Hiring based on gut instinct might feel efficient, but it often leads to biased decision-making, exclusionary hiring, and missed opportunities to bring in the best talent. When leaders prioritize familiarity, personality, or “culture fit” over structured hiring practices, they unintentionally limit diversity and innovation.
Owning my leadership
I thought I was a bold leader—until a leadership assessment told me otherwise. The biggest risk I needed to take wasn’t external, it was internal. I had to stop waiting for permission and start trusting myself. Here’s what I learned about confidence, leadership, and stepping fully into my role.
Leadership Essentials: Empathy
Empathy isn’t just a soft skill—it’s the heart of great leadership. By understanding and valuing your team members as individuals, you create a culture of trust, connection, and confidence where people thrive.
Leadership wake-up call
Leadership isn’t just about results—it’s about how you show up. My wake-up call came from an unexpected source: my 7-year-old. That moment forced me to confront how I handled stress, and ultimately, redefine what it means to lead with presence, empathy, and resilience.
Leadership Essentials: Trust
Trust isn’t a one-time achievement—it’s the foundation of leadership, built brick by brick through transparency, consistency, and action. Learn how to build, sustain, and repair trust to inspire belief, commitment, and extraordinary results.
Job search red flags
The modern job search isn’t just about finding the right role—it’s about figuring out if the role is even real. From AI recruiters to one-way video interviews and suspicious reapplications, today’s hiring process often feels more like a scam than a legitimate opportunity.
Start standing out
Most job seekers don’t know how to showcase what makes them unique. If your resume, LinkedIn, and interviews sound like everyone else’s, you’re blending in when you should be standing out. Learn how personal branding helps you get noticed—and grab my free interactive guide to make it easy.
My modern career
From wax machines to AI, my career has been a testament to innovation, resilience, and adaptability. Each revolution—from manual typesetting to the dot-com boom—has taught me that creativity and problem-solving are timeless skills, essential for leading in today’s era of transformation.
The master we serve
Hustle culture doesn’t just consume our time—it rewires how we think about it. Even moments of rest feel like risks, and dreams are sidelined by the fear of not having enough. It’s time to stop serving fear and start reclaiming a life measured by living, not just surviving.
Stop farming resumes
Resumes might tell you what someone has done, but they won’t reveal how they think or solve problems. To hire exceptional talent, you need to go beyond resume farming and rethink how you recruit.
Fabricate, Fluff, Fudge, or Freak Out
Filling out job applications shouldn’t feel like an interrogation, but when those age-revealing questions pop up, panic sets in. Enter: Fabricate, Fluff, Fudge, or Freak Out—the job seeker’s survival instincts in action.
Leadership Essentials: Severance
Severance isn’t just a financial decision—it’s a moral imperative. In times of change, how a company handles layoffs speaks volumes about its values and respect for employees.
Take back control of your job search
Feeling stuck in your job search? Learn how to use the Job Seekers Bill of Rights and Employer Pledge of Honesty and Transparency to evaluate employers, identify red and green flags, and take back control of the hiring process.
Employer Pledge of Honesty
The hiring process is broken—fake jobs, ghosting, and endless hoops are eroding trust and dehumanizing candidates. The Employer Pledge of Honesty and Transparency offers a bold commitment to rebuild trust and restore fairness in hiring.
Job Seekers' Bill of Rights
The Job Seekers' Bill of Rights is a rallying cry for fairness, respect, and transparency in the hiring process. Built on shared experiences and frustrations, this manifesto outlines ten essential rights every job seeker deserves.
Ghost jobs: The final insult
Ghost jobs aren’t just frustrating—they’re unethical. These listings waste job seekers’ time, energy, and hope to serve corporate goals. It’s time to call out this broken system and demand change.
Why you’re not getting interviews
Job hunting today isn’t just about beating ATS—it’s about meeting impossible expectations. From ghost jobs to unicorn candidates, the system feels stacked against you. But you can still win. Here’s what’s really holding you back and how to break through.
The experience paradox
At some point, many of us start questioning whether our experience is still an asset—or if it’s quietly seen as a liability. But here’s the truth: our experience isn’t a weakness; it’s a game-changing advantage.