RESUME
GROWTH-FOCUSED MARKETING EXECUTIVE | DIGITAL TRANSFORMATION | DEMAND GENERATION
Scaling AI-Powered Demand Generation | Brand Strategy | Sales & Marketing Integration | High-Growth Companies
Marketing leader delivering 300-600% lead growth, AI-powered demand generation, and revenue acceleration. I bridge brand, growth, and technology to optimize $25M+ marketing budgets, align sales & marketing, and drive market leadership in high-growth SaaS, fintech, cybersecurity, and private equity-backed companies. Proven expertise in scaling marketing operations, integrating AI & automation, and executing go-to-market strategies that accelerate revenue.
CORE EXPERTISE:
Scaling Growth & Revenue in High-Growth Companies (SaaS, PE-Backed, Tech-Enabled Businesses), AI-Powered Demand Generation & Digital Marketing Transformation, Sales & Marketing Alignment for High-Consideration, Complex Sales, GTM Strategy, Market Expansion & Revenue Operations, P&L & Budget Optimization ($25M+), SEO, CRO & Performance Marketing, Content Strategy, Thought Leadership & Category Creation
CAREER ACHIEVEMENTS SNAPSHOT
Scaled lead growth 300-600% across SaaS, financial services, and PE-backed businesses while reducing CPL by up to 80%.
Optimized $25M+ marketing budgets to drive efficiency & revenue growth.
Increased SQL conversion rates to 88% through AI-powered segmentation & sales alignment.
Transformed marketing into a revenue engine, integrating persona and customer journey strategy to increase SQL conversions by 88% and scale the inbound pipeline.
Grew organic search traffic by 40,000+ first-page rankings, increasing inbound lead flow by 30%.
PROFESSIONAL EXPERIENCE
Vice President, Marketing | Alliant International University | 2020 – 2024
Graduate-focused university with a $12M marketing budget, leading remote & agency teams to drive digital, media, and brand initiatives.
Scaled lead growth by 300% while reducing CPL by 75% through advanced targeting, bidding strategies, A/B testing, and CRO strategies.
Reduced acquisition costs by 30% by integrating automation and predictive analytics to accelerate pipeline.
Implemented SMS workflows & marketing automation, doubling lead contact rates to 40%.
Increased organic leads by 30%, securing 40,000+ first-page rankings in SEO-driven content strategy.
Deployed Adobe Workfront, Marketo, and AI content tools to optimize marketing efficiency.
Vice President, Marketing | LPL Financial | 2018 – 2020
Publicly traded financial services firm ($5B+ revenue), managing a $2.5M budget and a 5-person team to execute customer acquisition strategies.
Increased lead volume by 40% and reduced CPL by 80% through marketing and sales integration.
Achieved 88% SQL conversion rate by refining MQL/SQL criteria, persona segmentation, customer journey-driven content strategy.
Spearheaded DEI initiative to enhance female leadership retention and employee engagement.
Assoc. Vice Chancellor, Marketing | National University | 2012 – 2017
Nonprofit university with a $25M marketing budget, leading in-house & agency teams to oversee omnichannel marketing and brand strategy.
Grew leads by 22%, reducing CPL by 19% while generating 90K+ leads annually.
Increased conversion rates by 10% through refined personas and customer journey optimization.
Led university-wide rebranding and strategic sponsorships with Major League Baseball & College Bowl Games.
Drove 500% social media engagement growth through content strategy and influencer activation.
Vice President, Marketing | MIR3, Inc. | 2009 – 2012
SaaS mass notification company ($20M revenue), leading a 7-person team to drive demand generation, product marketing, and brand strategy.
600% lead growth and 65% increase in contact rates, positioning the company for acquisition.
Reduced speed-to-lead from days to minutes by optimizing CRM and refining the sales process.
Secured Gartner Magic Quadrant placement and industry recognition (INC 500, Deloitte Fast 500).
Sr. Manager, Marketing | Websense | 2004 – 2009
NASDAQ-listed cybersecurity firm ($350M annual revenue), managing an 8-person team to oversee global brand strategy and demand generation.
Delivered 400% ROI on new business and 4600% ROI on renewals through targeted demand gen.
Led global rebranding and post-acquisition integration, earning press praise for market positioning.
Increased web traffic by 180% through a corporate website redesign and SEO strategy.
EARLY CAREER HIGHLIGHTS
Led Digital Transformation: Digitized two ad agencies, built a digital catalog studio for a major fashion brand, and transitioned a Fortune 500 headquarters from Mac to PC systems.
IT Infrastructure & Technical Training: Managed LAN/WAN operations, optimized processes, and trained teams to ensure seamless tech transitions, including global continuity for a Fortune 50 oil services company.
Dot-Com Startup Growth: Opened a new office for a dot-com startup in Philadelphia, establishing sales processes and driving market growth.
International Market Expansion: Drove European market entry for a clean energy startup, securing strategic partnerships and developing a competitive foothold.
RFP & Negotiation Leadership: Led complex RFP responses for Comcast, overseeing large telecom and government projects, and sharpening high-stakes negotiation and contract skills.
Creative Strategy & Design: Launched my career as a graphic designer in agencies, blending creative vision with emerging technology to develop high-impact campaigns that elevated brand presence and client engagement.
EDUCATION
Seton Hall University, South Orange, NJ
Bachelor of Arts in Communication | Minor: Advertising Art | Certificate in Business | Cum Laude
SKILLS AND TOOLS
Salesforce, Marketo, Pardot, Eloqua, HubSpot, Google Analytics, Tableau, Power BI, SEO (SEMrush, Moz), SEM (LinkedIn, Meta, Google, TikTok), AI & Automation (ChatGPT, Jasper, Adobe Sensei), Content Management (WordPress, Drupal, Joomla, Squarespace, GitHub), ABM Platforms (Demandbase, 6sense), Workflow (Adobe Workfront, Asana, Monday, Smartsheet, Zapier)
NEXT STEPS & CAREER GROWTH PATH
I thrive in high-growth, fast-paced environments where marketing must drive measurable revenue impact. Whether leading marketing for a VC-backed scale-up, driving post-acquisition transformation at a PE-backed firm, or scaling demand gen at a growth-stage SaaS company, I bring the strategic vision and hands-on leadership to accelerate revenue, optimize marketing performance, and build market-leading brands.