I Build Revenue Engines By Fixing What’s Broken in Your Marketing

When marketing doesn’t deliver, the problem isn’t just the campaigns. It’s the strategy, the story, and the way your team connects the dots.

That’s where I come in. I help businesses sharpen their message, realign their teams, and build marketing systems that actually drive revenue—not just activity.

Why work with me?

I’m a marketing leader and consultant who brings:

  • Cross-Industry Pattern Recognition – From SaaS and finance to higher ed and clean energy, I know how to adapt fast and spot familiar cracks before they become full-blown problems.

  • Strategy + Execution In One Partner – I don’t just recommend solutions—I help you build them, launch them, and measure the results.

  • The Story In The Data – I know how to translate numbers into narratives that align your marketing, sales, and leadership teams around a shared vision—and make sure everyone is rowing in the same direction.

  • Direct, No-Fluff Partnership – You’ll always know exactly where things stand, what’s working, and what needs to change.

If your marketing team is stuck, your strategy isn’t driving growth, or you need a fresh set of eyes with real solutions, I’m the partner you want in the room.

What I do.

I help businesses solve complex marketing problems—whether that means fixing broken campaigns, aligning siloed teams, or sharpening your brand story so customers actually care.

Core Services:

  • Demand Generation Strategy: Build full-funnel strategies that actually connect with buyers—and convert.

  • Brand Positioning & Messaging: Clarify your story, differentiate your brand, and make sure customers see the value you bring.

  • Campaign Optimization: When campaigns aren’t working, I diagnose the issues and rebuild for performance.

  • Marketing & Sales Alignment: Break down silos, align around revenue, and make sure marketing and sales actually work together.

  • Process & Team Audits: Identify gaps, inefficiencies, and opportunities inside your marketing org—and build a roadmap to fix them.

  • Fractional CMO & Advisory: Senior leadership for teams who need strategic marketing leadership without a full-time hire.

See the full list of services on my Services page.

What I’ve done.

Results matter. Here’s proof:

600% Lead Growth | 88% SQL Conversion | $25M Brand Repositioning

Across industries, I’ve helped organizations find their focus, sharpen their strategy, and deliver measurable growth. Explore the work below to see how.

  • I led a transformative rebranding initiative at Alliant International University, crafting an omnichannel advertising campaign that redefined its market presence. My work was instrumental in driving a 30% year-over-year growth for the Teaching Credential programs, propelling them to rank #4 in California. By weaving strategic messaging with creative vision, I positioned Alliant as a forward-thinking leader in the competitive landscape of higher education.

  • I managed multimillion-dollar media strategies at National University, re-envisioning digital marketing to break through a saturated market. My leadership in expanding the university’s presence into new territories and elevating the quality of its creative set NU apart in a commoditized landscape. I brought fresh, bold ideas to the table, ensuring that National University not only stood out but became a benchmark for innovation in higher education.

  • I revitalized lead generation strategies at LPL Financial, transforming how the business development team defined buyer personas and the customer journey to create a more personalized, data-driven approach. By aligning our marketing initiatives with the needs of high-value prospects, I drove deeper engagement, accelerated the sales pipeline, and positioned LPL Financial to thrive in a rapidly evolving financial market.

  • I led growth initiatives that positioned MIR3 as the industry leader in SaaS emergency mass notification, driving brand visibility and engagement that paved the way for its successful acquisition. By aligning innovative marketing strategies with market demands, I elevated the company’s value in a fast-paced tech landscape, proving my ability to guide brands through transformative growth and strategic exits.

  • Guiding Websense corporate marketing through a dynamic transformation, I led a global rebranding that redefined the company’s market identity while spearheading lead generation strategies during the industry's digital revolution. My focus on crafting compelling narratives and leveraging digital channels positioned Websense as a front-runner in cybersecurity, driving growth and fortifying its competitive edge.

  • As the sole marketer at Clean Air Power, reporting directly to the CEO and CFO, I led the company’s strategic expansion into the UK market. I navigated complex government relations to secure essential regulatory support. My hands-on approach combined with strategic insight helped position Clean Air Power as a leader in sustainable energy, blending technical innovation with market vision.

  • As a key member of Comcast’s government and education team, I developed high-impact RFP responses that secured major contracts and strategic partnerships. My ability to translate complex service offerings into compelling proposals positioned Comcast as a trusted technology partner for public sector institutions, enhancing its presence in this critical market.

  • I spearheaded the launch of INAP’s presence in the Philadelphia market, driving initiatives that established the company's footprint in a highly competitive region. My work positioned INAP’s data center and cloud services as indispensable solutions, showcasing my strategic ability to guide companies through market expansion and establish long-term growth. INAP’s technology was so innovative it was added to the Smithsonian’s permanent technology exhibit.

  • During my tenure at Schlumberger, I sharpened my technical teeth by leading the integration of LAN and WAN operations in a high-stakes environment, ensuring seamless global connectivity. My work was pivotal in supporting strategic business operations during a time of rapid technological advancement, demonstrating my technical acumen and leadership under pressure.

  • In my early career in creative agency operations, I led the creation and management of digital art studios, innovated presentation and package design, and played a key role on pitch teams as a graphic artist and production specialist. These foundational experiences shaped my strategic and creative approach, setting the stage for a career dedicated to transforming complex concepts into compelling narratives.
    - Thomas G. Ferguson Assoc.
    - Integrated Communications Corp.
    - Projects in Knowledge

What can I do for you?

Ready to build smarter marketing? Let’s talk.
If you need a marketing partner who can see the whole picture, fix what’s broken, and deliver results that last, I’m ready. Let’s start the conversation.