From TV spots to digital ads, I’ve developed video content that not only tells a story but also delivers results. Whether it’s a long-form narrative or a quick, punchy spot, my videos are designed to engage audiences and make an impact across platforms. Check out how I’ve brought brands to life with video.
Video
Alliant University - Succeed on Purpose
Alliant had never produced TV spots, and leadership wasn’t sold on the value of video production. So, we maximized impact with one efficient, two-day shoot that told the stories of three students—a teacher, a psychologist, and a nurse. From that, we created a long-form video and a full set of :60, :30, and :15 spots, both for the brand and for each individual student.
We gave Alliant a versatile library of content that worked across TV, YouTube, and social media, stretching the budget while delivering breakthrough storytelling.
National University - For the Greater
After our quirky campaign the previous year, we shifted gears to deliver something bold: For The Greater, a campaign with cinematic visuals, powerful storytelling, and aspirational characters changing the world with their degrees. With the tagline "It’s not just the degree, it’s the degree to which you use it," we showcased how education transforms lives—both yours and the people you impact.
The high-quality production helped us stand out from the sameness of higher ed marketing, while driving home the value of a degree. The results? Increased brand awareness, recall, and preference, proving that breakthrough creativity and a compelling message make a real impact.
National University - Learn Something New
We had one mission: break through the sameness of higher ed marketing and inspire adult learners to keep going. With quirky characters, playful music, and a voiceover that echoed Morgan Freeman, we created a series of fun, attention-grabbing spots.
Paired with bold, animated graphic ads, this campaign stood out from the crowd and connected National University with accessible, no-nonsense education.
Running across broadcast, streaming, YouTube, and social media, these spots boosted brand awareness and recall in key markets.
Alliant University Animated Explainers
To reach Alliant’s thoughtful, research-oriented audience, we leaned into video, creating a library of explainer clips that helped prospective students navigate their program options and career paths. The videos, featured on Alliant’s website, social media, YouTube, and nurturing emails, saw a 30% bump in conversion rates for those who watched, and prospects came better prepared for their advisor meetings—streamlining the entire enrollment process.
MIR3 Product Launch Animated Video